Boon the shop

A multi-shop put together by the Shinsegae and creative director Milan Vukmirovic, rumor has it that G-Dragon shops here. If you are wondering what a “multi-shop” really is, it’s a shop catered to upping one’s lifestyle—and BOONTHESHOP nails this goal with a chic bang. From fashion, beauty, to living products, the shop is known to house the most diverse collection of such items in Seoul. Find all your favorite products such as Alexander McQueen, Maison Margiela, French design brand LEXON, and toy shop brand Kinkirobot here.