Smile Bab

This place opened up when three people new to Seoul decided they needed to make some fast cash. One of them randomly said, “Let’s just sit and sell kimbab” and that’s how this popular establishment came to be. Here, they make rice balls fresh daily from newly harvested rice and other domestic ingredients. Topped with tried and true combinations of spam, kimchi, egg, tuna, chicken and vegetables, these rice balls are proof that cheap eats can be delicious. Now available in two different locations (the second being in Euljiro) and distributed across the city, Smile Bab can get you smiling all over the place!