Frank (CLOSED)

The parallel alley just north of the main Gyeongridan drag has become so populated with eateries opened by photographer and restaurateur Jang Jinwoo that locals have nicknamed it “Jang Jinwoo Village.” Amongst his many successes is the bakery Frank, a modern space decorated with dried flowers strung up to hang from its tall ceilings. Seating is somewhat limited so be prepared to take some sweets home with you—but the pastries are so good you won’t mind. Their rainbow roll cake, a colorful take on an Asian bakery classic, is probably their most popular product, but their tarts made with fresh fruit are easily our favorite baked goods here (in particular, we’re fans of the fig tart in summer, made with local figs).

Bonus: They also sell Harvey Fresh free-range milk from Australia.