Musée de Parfum

Created by Korea’s top perfume designer, Jeong Mi-soon, this spot on Bangbae 42-gil is Korea’s first perfume museum. Inspired by the French commune of Grasse (often considered the world’s capital of perfume), Mi-soon hopes to turn Bangbae 42-gil into Seoul’s perfume hot spot. Mi-soon, who also owns G.N Perfume Studiom and runs classes on the same street, wanted to create a space where people could experience scents beyond just “smelling them” unconsciously. Opened just this past September, Muséede Parfum plans to hold exhibitions that offer scents as an entire body experience.