If you’re a moviegoer, you’re likely already well aware of the new pricing system at CGV movie theaters, effective since March. Instead of the flat rate of 10,000 won, prices will now vary depending on the time and location of the screening. Economy zone tickets (seats in the detested front) are the cheapest at 9,000 won, while the standard is 10,000 won and prime zone tickets are 11,000 won. CGV argues that economy seats have now become 1,000 won cheaper and that customers can choose cheaper tickets if they so desire. However, the truth of the matter is that there are more prime zone seats than economy zone seats. This means that there are more higher-priced tickets than there are cheaper ones and that CGV ultimately makes a profit. We say, if you’re going to charge higher prices, just be up front about it, and create a clearer, more efficient system.
