If some of you are still doubting the combination of beer and Korean food, hear out Kim Jin-han, the owner of The Bear That Eats Greens, Chaungga. “People who think that doenjang jjigae and wine don’t mesh well, never cared to try it.” At The Beat That Eats Greens, Chanungga, they sell a set menu of bibimbap with beer. The owner of Ilmirak, a Korean BBQ place that sells draft beer, Kwon Ji-hyo, also puts it like this: “When I first opened up everyone advised against the idea of selling draft beer here. Korea has developed a culture of drinking beer to get drunk. But now I think we’re at a time of transition where more people drink beer to enjoy its savory flavor.” (Photo: The Bear that eats Greens, Chaungga)