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While it seems that there are new venues popping up in Itaewon all the time, most of them are too… predictable: fancy lights, hipster furniture and whatever sound that's "in." But this one, let me tell you, is different. With its rough, warehouse-like atmosphere and dim lighting, Beton Brut brings coziness and, most importantly, good music. It's surely a place you can "hang," unlike many of the clubs in the area that are just too much while lacking character. Perhaps that's why you can occasionally spot older crowds here, but of course, that certainly doesn't mean this place isn't hot. With 2 dance floors inside, you can go for drum n base, dub step and trap, or choose to roll with techno and house at any point of your night. If these options still don't satisfy your diverse taste, visit Beton Brut before 10pm for some jazz, acoustic or music critic Lee Dae-hwa's talks. Wait, I have an idea: if there's that special someone that you're into, head here after the dinner. You'll have a chill couple of hours to get into the night, then once the floor turns into a club you'll realize how natural and easy it can feel to be clubbing with a date.
Made in Pongdang... At the Noksapyeong branch of Pongdang, all of the recipes for the beers on the menu were made by the owner himself. Although Pongdang is located in three different areas of Seoul (Noksapyeong, Yongsan and Sinsa), each have a different concept.
The vibe... An employee from the Sinsa branch comes in for a drink on his day off. Seung-yong asks, “What are you doing here?” and he answers that he just wants a drink. The feeling is casual and amicable. There's baseball on silently while hits from Jack Johnson and the Backstreet Boys play in the background. Always busy from 8 to 11pm, it's a place where a lot of customers (especially women in their 20s) come to wind down, have a beer and chat.
Those familiar with American university culture may get a different idea from the combination of ping-pong tables and free-flowing beer, but Ping-Pong Pub was founded on the real deal: chugging beer while playing actual ping-pong. With only two tables, customers don't always get to play, but watching is a whole other form of entertainment of its own. Their fare includes beer, nachos and hotdogs, and Ping-Pong Pub regularly hosts private parties and small-scale events. This pub has definitely played a part in Gyeongridan's road to hipster fame. Since its new-found popularity, Ping-Pong Pub sometimes closes off the venue for fashion soirées on weeknights but is open to all for a good night out on the weekend. If loud crowds are your thing, this is the place for you.
Baraboom is an "eating bar," a bar that is also a restaurant. The main ingredients change from season to season, and wine, vodka, and beer are available at affordable prices. The long table that can seat lots of people at once is reminiscent of something from Europe or New York. Exhibitions, parties, or other such large-scale gatherings are possible. The food isn't that cheap, but it's reasonable, considering how fresh the ingredients are, or how creative the concoctions tend to be. This isn't so much a casual setting as it is something to save for a more elaborate, fancy night. It's perfect for enjoying wine without too much stilted fanfare. The menu, presented by two directors that have tasted some of the best stuff the world has to offer, is thoughtfully curated.
The boys down at Southside Parlor whip up a mean cocktail. Native Texans and friends Phil, Robbie and Johnny opened Southside in 2013 and have become beloved fixtures in Gyeongridan. Behind an unmarked fourth-floor door lies their spacious den full of leather couches, dartboards, hookahs and an 80s arcade game console. This ain’t no swanky Gangnam mixology lounge—Southside is a place where anyone can walk in and learn about cocktails.
To keep their drinks accessible despite steep prices for imported liquor, Southside opts for good-quality mid-shelf booze and focuses on the other ingredients: they fresh-press all juices and make their own syrups, sodas and even tonic water. Imbibers will appreciate the broad selection that ranges from classic to creative. We’re huge fans of the Juarez Old Fashioned, a spicy take on a standard, and Phil recommends his favorite, The Last Word, a bright mix of gin, chartreuse, fresh lime juice and maraschino liqueur.
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Been there, done that? Think again, my friend.
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