Best bars in Itaewon

Son Dam-bi comes here for wine and Bae Jung-nam comes here for beer. When ATM first opened its doors, celebrities frequented the place, creating a stir. Now that it has become a popular hotspot, you'd best not get your hopes up for a celebrity sighting. An abbreviation for the expression "against the machine" (no relation to the American rock band), ATM is a laid-back pub, regularly attracting the fashion crowd. The jukebox at the bar sets the tone for a chill and slightly retro vibe. Reminscent of New York City backalleys pubs, we especially love ATM in fairer weather when customers sit outside for a cool drink.

Brewed for centuries in Belgium and trending in the past few years in North America, sours are relatively new in the Korean market. And there’s no better place to start experimenting with your taste buds than at Sour Pongdang, the first bar in Asia to specialize in sours. Recommended by none other than Lee Inho, owner of Pyrus Taproom & Bistro, Sour Pongdang exudes a distinct personality in Seoul’s craft beer scene. Headed by BJCP- certified manager Jo Ye-lim, Sour Pongdang guides you through the infinite world of sour beer.  Serving as ‘comfort food’ of a sort for some and a new experience for others, the sour beer is not only diverse but also has a longer shelf life. While IPA’s with fragrant hops either lose their characters or change in a negative sense over a period of time, the sour beer can, in fact, develop a richer flavor and aroma over time. Sour Pongdang currently offers 10 different kinds of drafts and over 80 bottles of imports. While the taps change quite regularly, the usual line-ups showcase both domestic and imported selections (such as Boon and Brooklyn Brewery). And while some beers are sold out within a week, the bar tries to order enough supply to last at least one to two months—so you’ll be guaranteed a broader range of choices the more frequently you visit. One sour beer to check out is the ‘Jeju Island Tangerine Gose,’ which is created by exporting dried tangerines from Jeju to Oregon’s Upright Brewing, brewing such transnational, tangy batches...

Unit 208, Building 31, Hangang Mansion, Ichon-dong — even if you had the address, you’d probably wander around, looking up and down the run-down building in which it’s located. While walking up the stairs built in the early 1970’s after vaguely locating this new café and bar, you’d only see a few residents of the apartments around it visiting their family doctor or picking up small bags of groceries. Hell Café Spiritus, however, has been attracting coffee and cocktail aficionados as well as industry professionals from all over Seoul, with its all-star squad of baristas (who are behind Bogwang-dong’s Hell Café) and bartenders — namely, Lim Seong-eun, Kwon Yo-seop, Lee Hun teamed up with Vault +82’s Seo Yong-won. Inside, you’ll find a minimalistic setting: the tables, bar counter, bar back and even window blinds are all dark brown woods. The simple flower arrangements placed on a few of the tables add an emphasis to the exceptional simplicity, while the classical music played through the large speakers create a nostalgic feel that goes well with the surrounding area. As for the café menu, it is exactly the same as that of Bogwang-dong’s Hell Café, the first venture of the star barista team; the famous Hell Drip and classic cappuccino are available from 9am until 9pm. From 7pm until 2am, a large selection of cocktails, single malt whiskeys and other liquors are available. The list of cocktails including Rolls-Royce (which, here, is made with the Macallan Rare Cask, orange...

In HBC, across from the Bonny’s Pizza line-up, there is a little basement bar that welcomes a great mix of everybody for good chats and great music. Jack Ahn, the owner, and local celebrity Pounamu from New Zealand, have teamed up recently and set the stage for the welcoming atmosphere. “It’s a safe place that is about interacting with other people,” Jack says, as Pounamu adds: “It’s also about cheap therapy.” The unusual thing about this bar is that the draft beers are only categorized, not named. When Jack opened in July of 2015, another neighborhood bar owner was slightly miffed that he was offering lower prices for the same beer. Wanting to be a good neighbor, this creative owner decided to keep his prices but not to show the brands of the beers. Customers, however, can always sample the beer to see if they like it before ordering, and Jack has come to enjoy the fact that people are not drinking for the brand but actually for the taste. Cocktails and sandwiches are also on offer now. Jack makes his own homemade hibiscus ginger ale that he pairs with Jameson for a Hotel Juliette, and there is also the popular Bunker on Vacation, which is a mix of Jäger, vodka, and pineapple juice. Another homemade specialty is the grilled cheese and pulled pork sandwiches — which, if I might say, are scrumptious both before and after a few Hotel Juliettes. The food and drinks are sound, but the Bunker also really loves to support the arts. Musicians come in for jam sessions on...

There are some places you visit once and remember for a long time. The Pyrus Taproom & Bistro located in Itaewon is one of those places. A must-visit for a smooth introduction into the Seoul craft beer scene, the casual tap room is headed by Lee Inho, one of Seoul's innovative cerevisaphiles that have led the movement to promote craft beer diversity in a relatively homogenous market. This no-frills bar and restaurant celebrated its 3rd anniversary this May, a testament to the quality of the beer and food you’ll find here. One of the things that set Pyrus apart from competitors is its exclusive seasonal beers. In the spring, they offer ‘Spring Rain IPL’, a lager with subtle notes of tropical fruits such as papaya, pineapple, mango and a hint of citrus. During the summer, the ‘One More Pils’ offers a refreshing take on the classic German pilsner by taking inspiration from the crisper pilsners made in Portland, Oregon. As the name suggests, one sip of this “Americanized German pilsner” will easily have you calling out for just “one more”. If you’re not a fan of pilsner, there’s always the ‘Sunshine IPA’ for more of a fruity taste. In the fall (which seems so far away in this heat), the ‘(Rye) Brown Ale’ has a deep roasted-flavor from a combination of nuts and coffee. Finally, the ‘Cacao Stout’ is the perfect beer for the winter with its fragrant vanilla coffee bean notes. Aside from these seasonal varieties, you can also find many signature beers as well as imported tap and...