Best bars in Itaewon

Made in Pongdang... At the Noksapyeong branch of Pongdang, all of the recipes for the beers on the menu were made by the owner himself. Although Pongdang is located in three different areas of Seoul (Noksapyeong, Yongsan and Sinsa), each have a different concept. The vibe... An employee from the Sinsa branch comes in for a drink on his day off. Seung-yong asks, “What are you doing here?” and he answers that he just wants a drink. The feeling is casual and amicable. There's baseball on silently while hits from Jack Johnson and the Backstreet Boys play in the background. Always busy from 8 to 11pm, it's a place where a lot of customers (especially women in their 20s) come to wind down, have a beer and chat.

Son Dam-bi comes here for wine and Bae Jung-nam comes here for beer. When ATM first opened its doors, celebrities frequented the place, creating a stir. Now that it has become a popular hotspot, you'd best not get your hopes up for a celebrity sighting. An abbreviation for the expression "against the machine" (no relation to the American rock band), ATM is a laid-back pub, regularly attracting the fashion crowd. The jukebox at the bar sets the tone for a chill and slightly retro vibe. Reminscent of New York City backalleys pubs, we especially love ATM in fairer weather when customers sit outside for a cool drink.

You can’t talk about the craft beer trend in Seoul without talking about Craftworks, which opened in 2010 and now has four locations across the Seoul metropolitan area. The Canadian-owned enterprise, along with local brewery Ka-Brew, were instrumental in helping change Korean laws to allow smaller breweries to produce and sell beer, ultimately helping kickstart the craft beer craze sweeping Seoul today. The menu at the original Namsan location is standard North American brewpub with burgers, sandwiches, and ribs (plus a few creative twists—their five varieties of eggs benedict include shrimp and southern), while newer locations have updated menus. As for the beer, we’re always happy with the Jirisan IPA, but if you can’t decide, you can always get the sampler of all six brews.

Brewed for centuries in Belgium and trending in the past few years in North America, sours are relatively new in the Korean market. And there’s no better place to start experimenting with your taste buds than at Sour Pongdang, the first bar in Asia to specialize in sours. Recommended by none other than Lee Inho, owner of Pyrus Taproom & Bistro, Sour Pongdang exudes a distinct personality in Seoul’s craft beer scene. Headed by BJCP- certified manager Jo Ye-lim, Sour Pongdang guides you through the infinite world of sour beer.  Serving as ‘comfort food’ of a sort for some and a new experience for others, the sour beer is not only diverse but also has a longer shelf life. While IPA’s with fragrant hops either lose their characters or change in a negative sense over a period of time, the sour beer can, in fact, develop a richer flavor and aroma over time. Sour Pongdang currently offers 10 different kinds of drafts and over 80 bottles of imports. While the taps change quite regularly, the usual line-ups showcase both domestic and imported selections (such as Boon and Brooklyn Brewery). And while some beers are sold out within a week, the bar tries to order enough supply to last at least one to two months—so you’ll be guaranteed a broader range of choices the more frequently you visit. One sour beer to check out is the ‘Jeju Island Tangerine Gose,’ which is created by exporting dried tangerines from Jeju to Oregon’s Upright Brewing, brewing such transnational, tangy batches...

PP Seoul have a gorgeous night view of Seoul where you can take in the soft breezes on its beautifully designed rooftop. They use real mangos and guavas in their tropical cocktails and their signature Southeast Asian finger foods are incredibly delicious.