Though Bloom Blow Dry Bar’s West Portal location may be out of the way for some people, the blowout that you’ll walk away with is worth the trek to this Southern suburb. Enter Bloom and you feel like you’ve walked into your wildly chic older sister’s house. The walls are white and soft grey, a mural of blooming pink flowers graces the entire back wall and everything feels clean, fresh and new. There are no lookbooks, instead salon-goers are invited to browse an iPad for the hairstyle they want. The iPad also has a selection of the most recent style and gossip magazines downloaded, so Bloom is doing their part to go green by reducing paper waste. Everything about Bloom is luxurious and precise. The Unite products are geared toward specific hair types and the stylists check out what kind of hair you have before they begin the choreographed blowout routine. The shampooing bowls are comfy; you won’t get a kink in your neck while the stylist is giving you a relaxing head massage during the hair wash. Back at your station, enjoy a frothy and delicious cappuccino while your hair gets done.
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