Heidi Says Shoes

Nestled on a fashion-dense stretch of well-to-do Pacific Heights, Heidi Says stocks footwear that defy frumpiness. The women who shop here aren't shy about jacking themselves up in a pair of leg-lengthening heels or embracing a bold print or pop of color. These are special-occasion shoes, after all; they're not meant to blend in. The salon is comfortable, with a generously sized royal blue couch and armchairs arranged on either side. (The space creates an informal central aisle for impromptu strutting.) The draw here is designer styles from the likes of Elizabeth and James, DvF, Missoni, and See by Chloe that you'd be hard-pressed to find at the department stores. (For more dressed-down styles, they also carry brands like Frye and Dolce Vita.) The company also runs a pair of Heidi Says clothing stores just down the street—one higher end, the other more casual—and it's not uncommon for neighborhood regulars to reverse-engineer an outfit from the soles up.