100 Percent Pure

Susie Wang founded her organic makeup line out of a Napa farmhouse in 2005. Over a decade later, the culty brand encompasses toxin-free cosmetics, skincare and bath and body products. The all-natural line forgoes artificial colors, fragrances and chemical preservatives. Instead, the blushes, tinted moisturizers, lipsticks and eye shadows are colored by fruit pigments. The popular Coffee Bean Caffeine cream soothes undereye puffiness and dark circles, while the sweet-smelling organic shampoos and conditioners incorporate plant-based ingredients like kelp, mint and virgin coconut.