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Pop-up darling New June is opening a brick-and-mortar bakery in Brewerytown this fall

Expect Noelle Blizzard’s cult-favorite colorful sheet cakes, plus other sweet treats

Alisha Miranda
Written by
Alisha Miranda
Contributor
New June/Her Place March Pop-Up
Photograph: Elizabeth Hasier PhotographyNew June at the Her Place March Pop-Up
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Philadelphia’s Brewerytown neighborhood is becoming an exciting destination for small food businesses. This fall, New June bakery will open at 2623 W Girard Avenue, just a block away from Filipino spot Baby’s Kusina + Market and Eastern European brewpub Crime & Punishment Brewing Co.

New June bakery founder Noelle Blizzard lives in Fairmount, located just below Brewerytown, and is the latest food pop-up opening their first brick-and-mortar shop in the area. This opening marks another successful non-traditional pathway to entrepreneurship that’s redefined Philly’s dining culture since the pandemic. And Noelle’s journey is one we’ve eagerly followed. She started “baking as therapy” during the pandemic and launched her micro-bakery in 2021 as an entirely self-taught professional baker. Her cakes are known to be colorful and whimsical. Think: classic sheet cakes with vintage cake designs and techniques like Lambeth piping.

New June
Photograph: Katie Jean PhotographyNew June

Over the last few years, she’s brought her “nostalgia-inducing, seasonal flavors” to Philly's top restaurants, including My Loup and Bloomsday, to weddings and special occasions, and even the Philadelphia Museum of Art. She’s developed a cult following around the country, her cakes gracing the covers of Philadelphia Magazine’s Best of Philly print issue and featured in New York Times’ T Style, Good Morning America and Architectural Digest. Today, New June is an all-woman business with a team of five bakers, designers and managers.  

Her soon-to-open bakery will have her signature cakes plus cookies, pies, tarts, and pastries. Expect full cakes, mini cakes, cake slices, “breakfast cakes” (pumpkin tea cake, pistachio and rose), and an assortment of cookies (think: salted tahini caramel brownie and krispie cornflake marshmallow, to name a few). Check out the opening bakery menu online. On October 30, New June will co-host a Halloween-themed vintage cake decorating class at Baby’s Kusina + Market. 

The opening date has yet to be confirmed, but in the meantime, New June cakes are available for local delivery and pickup via new-june.com.

New June
Photograph: Annie PaigeNoelle Blizzard, founder of New June
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