They’ve taken Tokyo and conquered New York – now, Nike Lab’s first European outpost has landed in Paris. Located in a former Marais book shop, the store offers a range of beautiful, specialised sportswear, like the Gyakusou line for runners (€80-€300), as well as a wide choice of sports trainers – the light and feminine Flynit model for example (€170). And bonus feature – all 40m2 of the first floor is dedicated to the innovative ‘NikeID’ concept, allowing you to create and customise your own Air Force 1 or Air Max 1 trainers.
TRANSLATION: LEONIE CATER