Médecine Douce

In the same genre as its neighbours Chez Prune, Maje, A.P.C. and Claude Pierlot, Medicine Douce doesn’t upset the neighbourhood’s balance of hip elegance. Inside, white and grey walls and a total absence of decoration put the spotlight on the jewellery, all designed by Marie Montaud, who launched her brand in 2000 but didn’t have her own boutique until 2007, once she was already well known. Her quick success is thanks to her delicate gold jewellery mixed with pastel colours, discreet but remarkable. The prices aren’t insane given the materials and the largely Parisian manufacture – necklaces and bracelets start at around €80.