Christophe Lemaire

Creative director for Lacoste for seven years, Lemaire opened his own boutique in an old pharmacy. It's decorated like a fantasy apartment: the salon, in '70s gold and glitz, stocks his own-label menswear and womenswear in high-tech Japanese textiles, and leads into a soundproofed music room with a wall of old speakers where you can buy collectable Lacoste and Lemaire's own fave CDs. Next door the seductive 'Japanese salon' holds the jeans range. You can also buy the vintage lighting on display here.