In three years, the Rue de Marseille in the 10th arrondissement transformed into a playground for fashion victims. Between A.P.C., Le Centre Commercial, Petites and Claudie Pierlot, it’s a hotbed of trendy chic. Balibaris is reserved for blokes in the know, offering a fantastic selection of clothes at prices that aren't cheap, but also not extortionate given the quality of the materials and the fact that most of the pieces are handmade in France. Small but packing a lot of punch, this concept store stocks scarves, shirts, jumpers, elegant trousers and excellent film-themed t-shirts featuring works by David Lynch, Steven Spielberg, Woody Allen and Claude Chabrol. Still on the cinema theme, there are a range of glossy books, and umbrellas worthy of Cherbourg.
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