Sneak peek: The NoMad Hotel

A block south of hipster hub the Ace Hotel, the NoMad, now accepting reservations, heralds what may finally emerge as a bona fide ’hood: North of Madison Square Park. Both properties, which share a developer, are self-contained microcosms that encompass destination dining and cult retail. While the Ace’s eateries were devised by smoking-hot duo April Bloomfield and Ken Friedman, the NoMad has its own food-and-beverage dream team, Daniel Humm and Will Guidara, of Michelin-three-starred Eleven Madison Park. Just as the Ace bagged a branch of NYC-fashion-insider favorite Opening Ceremony as its in-house boutique, NoMad scored the first stateside outpost of Parisian concept store Maison Kitsuné. But in contrast to the raucous bohemian vibe fostered by the Ace's eclectic vintage-industrial decor and music-industry links, the refined MoMad evokes a traditional grand hotel crossed with a chic Parisian apartment. With two cool-hunter magnets rising above the cheap perfume and luggage stores on this shabby stretch of Broadway, perhaps the NoMad nabe designation will stick. 1170 Broadway at 28th St (212-796-1500, thenomadhotel.com). Rates start at $395.