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[title]What do you deserve most after a hard day? To sleep easy, of course.
Thankfully, IKEA is celebrating their expansive selection of sleep essentials centered around all the factors that impact a good night’s rest—from lighting to temperature to comfort and room color. Considering IKEA is showcasing its sleep solutions at a dreamy event in New York City (ahem, the city that never sleeps!), it’s only appropriate that it includes an occasion for a night on the town, no?
Enter the IKEA Sleepeasy Event: the perfect snooze-worthy—in a good way!—popup experience.
For starters, and in true speakeasy fashion, you’ll enter a Swedish-style bodega at 51 Crosby Street, filled with IKEA staples (check out a photo on your left when you enter to catch a throwback photo of Ingvar Komprad, the company’s founder). After walking straight through, you’ll find a secret entrance to experience a surprisingly huge, museum-like area set up to educate—but mostly engage—you on what you’re about to step into.
Throughout the Sleepeasy, you’ll learn that getting a good night's sleep is about so much more than bedding. Sure, the IKEA collection of affordable, best-in-class mattresses, pillows and comforters are both stylish and sustainable, but the solutions don’t end there.
In fact, the event emphasizes the six essential elements needed to ensure a great night of sleep. If you’ve ever wondered how comfort, light, temperature, sound, air quality, or decluttering impact your sleep, you will most certainly find out—along with the IKEA products (think curtains, lamps, smart home technologies, and home organization solutions) that can help.
Adding to the immersive experience? Dream interpretion! That’s right: Because the visuals that sync with a good REM state are such a large part of the sleep experience, there will be an interactive space that guides you through the meaning behind some of your wildest dreams via AI. (We found out what it means when you can’t shake the dream where you’re flying or back in your high school homeroom.)
It’s hard to imagine a better spot to get your fill of socializing and an early-to-bed aesthetic. There will also be special programming through the weekend! On Friday nights, come and experience a headphone only disco pajama party. On Saturdays, the space will transform into the IKEA Latin Lounge with kids’ activity outfitted with everything needed to make your own dreamcatchers. You won't want to miss Sundays and the “HEJ Tea Party”—their unique take on high tea—with Swedish inspired sandwiches, a range of teas and an IKEA team member to explain their various benefits.
Don’t sleep on the IKEA Sleepeasy Event, located at 51 Crosby Street. The popup is open to guests August 8–11 and August 15–18 (Thursday–Saturday hours are 11am–9pm, and Sunday hours are 11am–7pm). You can go and still make it home before bedtime.