A person sits on a set of stairs holding a copy of Totem magazine.
Photograph: Courtesy of César Álvarez

Introducing Cinco to Celebrate, a series spotlighting five Mexican-owned businesses in NYC

Meet five NYC businesses worth your time and money this Cinco de Mayo—and beyond.
Ian Kumamoto
Advertising

I’ve been working in media for a few years now and every single year around this time, I get bombarded by emails from corporations promoting Cinco de Mayo deals. Most of the time, they make me wince: It’s evident that the only time they acknowledge Mexican culture is when they can make a quick coin off of it.

But it’s not just businesses: “Cinco de drinko” is a larger cultural issue that flatens Mexican culture into a series of margarita deals.

If you couldn’t tell yet, yes, I do take all of it personally. I was born and raised in Mexico City, but I didn’t grow up celebrating Cinco de Mayo (it’s really only celebrated by people from Puebla). What I do have is a deep love and protectiveness over where I’m from. With more than 337,000 Mexicans living in New York, there’s no excuse to not support authentic Mexican businesses in 2024.

We're about to make finding those authentic Mexican businesses very easy.

Don't worry, though: We're about to make finding those authentic, harder-to-know-about Mexican businesses very easy. This year, we wanted to highlight the people who serve as pillars of their communities. For the next five days, we’ll highlight five Mexican-owned businesses that range from an East Harlem family-run restaurant with some of the best cemitas in town, to a series of pop-ups by a stylist who is bringing Mexico City’s hottest new designers to New York. Our criteria for our choices was that each business we highlighted had to be Mexican-owned and have built up a reputation within their communities. I’m very excited to introduce you to them, mostly because I've already loved them for years and am confident that you will, too. 

Although this package only scratches the surface of what Mexicans in New York are creating right now, my hope is that this will begin to provide a more expansive vision of how diverse our community actually is. I'm hoping that you’ll get just as hooked on these businesses as we have and continue to enjoy them far beyond May.

Cinco to Celebrate