Become a Brazilian
Whether headed to cheer the national team in a World Cup match or to the beach on a hot summer day, you’ll need some proper duds and a pair of Havaiana flip-flops. Local Brazilians flock to Ipanema Girl (28-19 Steinway St at 28th Ave, Astoria, Queens; 718-545-2277, ipanemagirl.net) for all things Auriverde (this Brazilian flag nickname translates to “gold and green”), including jerseys ($20) and Brazilian-flag T-shirts ($10--$25). The store’s popular Havaiana sandals—which come in a half dozen hues, including gold and green—start at $18, and go as high as $180 for a Swarovski-crystal-encrusted pair. Tristate-area transplants also stop in Ipanema for the familiar Caf Pilo ($4.99) and scents. “Sometimes people come in from the street just to sniff the soaps and dish-washing detergents,” says co-owner Vinny Barone. “They are reminders of their home.” For a larger selection of women’s fashion, head five doors down to Ax Brazil Boutique(28-33 Steinway St between 28th and 30th Aves, Astoria, Queens; 718-545-0499), where you’ll find summer dresses, swimsuits and handcrafted jewelry made from golden grass and coconuts.
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You’re decked out in the right threads, ladies, but there’s still a part of you that needs a Brazilian touch. Treat yourself to a day of pampering at Bela Brazil Spa(93 Reade St between Church St and West Broadway; 212-240-9434, belabrazilspa.com), where the staff hails from So Paulo, Rio de Janeiro and Minas Gerais, among other Brazilian states. Manager and Minas Gerais native Claudia Barroso says it’s all about expertise: “We have brought these services from Brazil, and we pay attention to the details.” Barroso recommends the Brazilian Blow Dry ($33 and up) for a bone-straight ’do; a Brazilian mani-pedi ($42), characterized by its focus on cuticle removal; and, naturally, the Brazilian bikini wax ($50). Grin, and attempt to bear it.
You may not be in the southern hemisphere, but you can still cultivate a Brazilian tan at NYC’s answer to Copacabana. Coney Island’s beach boasts a touch of South America: Before you stake out a spot on the areia (sand), eye the vibrant, fantastical mural painted in 2005 by So Paulo art duo Os Gmeos(2912 Stillwell Ave at Surf Ave), just opposite the Stillwell Avenue subway station.
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The Motorcycle Diaries director Walter Salles, a Rio de Janeiro native, is said to be helming the film adaptation of the novel On the Road, penned by onetime New Yorker Jack Kerouac.