The call of Jägermeister’s Ultimate Fall Road Trip—56 amazing destinations, one for each of the herbs, spices and other natural ingredients in a bottle of Jägermeister—was too strong for Brooklyn blogger Bobby Hicks to resist. So, he’s packing his bags and heading out. This autumn, the man behind the hugely popular This Fellow blog will travel cross-country, kicking off in his hometown of New York, then traveling through the Midwest to Colorado and California before dipping south to Texas and Louisiana. Along the way, Bobby will catch the likes of Lynyrd Skynyrd at metal fest, Louder than Life, in Louisville; raise his hands at producer Borgore’s mega show in Lincoln, Nebraska; and get amongst the Cajun flavors of the Andouille Festival in New Orleans. There’ll be big eats (hello, Honest Abe’s Burgers!), big parties (hello, Sunset Strip!) and big sites aplenty.
You can follow Bobby’s adventures right here and on Instagram, where he’s @thisfellow. Look for the hashtag #JagerRoadTrip.