So many of our daily interactions and tasks utilize web browsers that it becomes easy to just forget that they are there and that someone had to create and design the websites we use to work, shop, socialize and explore the world. With over 175 websites being launched every minute, the need to establish a solid web presence is vital for virtually every business, organization and institution that wants to succeed in the present online marketplace. Web design is the term used for the collection of skills pertaining to planning and designing websites, user interfaces and digital applications that are visually compelling, easy-to-navigate, user-friendly and accessible. Web design covers a wide range of skills, including several focused specializations and the demand for web design experts is continuing to grow.
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What is web design?
Web design isn’t really a single skill or specialization as much as it is all of the collective skills and specializations that go into designing the visual and interactive elements of a website, the look and feel of the aspects of the page that users engage with directly. This includes everything from choosing the proper colors and fonts to determining what interactive aspects (such as buttons and JavaScript assets) will look like and do. In addition, it also encompasses making sure that a website is accessible and easy to use, since it is the job of the Web Designer to account for these issues in advance of shipping the design off for programming (though, when working on larger projects, teams of designers will be working together, since design is so rarely a solitary pursuit).
Web design exists at the intersection of technological development and creative expression, since it concerns itself with how a website uses graphic design techniques and principles to allow users to read and interpret that website, both in terms of how they are expected to use the website and what messages the website is trying to convey (even if that message is as simple as ‘buy our products’). Learning web design skills will involve learning best practices for creating websites and user interfaces that are effective in a range of different goals and that aim to compel users to return to those applications or sites over and over again.
Why learn web design?
Web design is a useful skill to pick up for both aspiring professionals looking to find a job that will help them blend a love of creativity and technology and anyone looking to build a web presence of their own, be it for a small business, an organization or a personal project. With so many websites being launched and the internet opening up a global marketplace, it is more important than ever to have a web presence that is easy-to-understand and easy-to-use for visitors, lest they decide that they don’t want to come back. If your page or interface is ineffective and confusing, there is no shortage of available alternatives for users to quickly and easily navigate towards, which can cost you in the long run.
Web design can also be a practical skill for non-professional to learn, since developing an online presence can be useful for virtually any project that you are hoping to get off the ground. As more and more aspects of our daily lives migrate to the digital space, it is important for those involved in their creation to understand design principles and the limitations of the digital space. For example, artists may want to build their own website in order to display their work to potential commissioners (which looks more impressive than a number of alternatives), many restaurants are moving menus online (and therefore want them to be easy to read and navigate) and even simple things like intake forms or job applications need websites that are intuitive and easy to use.