Who needs only one day of cannabis-fueled fun when you can have four? Gotham, NYC’s first premium cannabis concept store, is going big for its very first 4/20 celebration, with a multi-date lineup of elevated events leading up to the big weed holiday.
Festivities kick off on April 17 with a weed-themed comedy show hosted by New York duo Comedy Underground Overground, with added surprise goodies and drinks by Cann. On the 20th, the retailer has partnered with Upside Pizza for a block party filled with mouthwatering ‘za, live music and games; as well as Pharrell Williams' streetwear brand Billionaire Boys Club to launch their ICECREAM 420 capsule collection. (The first 100 shoppers will receive a special co-branded lighter, pre-roll and sticker plus a 10% discount card redeemable at Gotham for their next purchase.) And finishing things off on April 21, Gotham and Edie Parker will host a “whimsically upscale brunch experience” at The Standard Hotel East Village, where you can take home a Flower by Edie Parker vape and lighter, but not before you personalize your new canna-accessories.