In the theater world, it’s rare to get a second crack at a show. But that’s exactly what happened to Mark Thompson. The set-and-costume designer for Broadway’s latest bet, Charlie and the Chocolate Factory, won an Olivier Award (London’s equivalent of a Tony) for his work on the original West End production. Despite the staging of Roald Dahl’s classic 1964 children’s novel, about an impoverished boy and the eccentric chocolatier who befriends him, doing well enough to run for almost four years, the consensus was it couldn’t travel across
the pond without some major reworking.
Thompson, along with songwriters Marc Shaiman and Scott Wittman (of Hairspray and Smash fame) and book writer David Greig, stayed on. Everyone else—including Oscar- and Tony-winning director Sam Mendes—cycled off. A new cast, choreographer and director—three-time Tony winner Jack O’Brien—convened to take a fresh approach.
On a recent Friday morning during rehearsal, Thompson chats in the back of the Lunt-Fontanne Theatre, as the cast—headlined by Christian Borle as Willy Wonka in that iconic purple tailcoat and black top hat—goes through a group number that’s set just outside the chocolate factory. “It’s playful and full of mischief,” says Thompson of the set in front of us. A red carpet is unfurled, welcoming the lucky golden-ticket winners who get to tour the candy mecca, and the eye-popping costumes brilliantly capture each kid’s personality: There’s Violet Beauregarde, in her plush purple sweat suit with rhinestone accents; Augustus Gloop, bursting out of his shorts and knitted sweater; Veruca Salt, clad in princess pink from head to toe; the screen-obsessed Mike Teavee, looking like every parent’s nightmare; and then there’s Charlie Bucket, the only seemingly sane one of the bunch.
“Since the first production was created for London, it’s only fair we do an American version,” says O’Brien. “In America, our connection is to the 1971 movie.” As such, the Broadway rendition adds more elements from that cherished Gene Wilder film, including some of its memorable Leslie Bricusse–Anthony Newley songs like “Pure Imagination” and “The Candy Man.” But despite these nods to that classic flick, the musical is no carbon copy; to paraphrase Willy Wonka, this is a world of their creation. Here’s our tour of the factory.