New York choreographer and dancer Jennifer Paulson Lee was tired of wasting product every time she wiped away excess mascara from its wand onto a tissue, so she created this squeezable tube for a cleaner application. A rubbery, flexible segment allows you to wick away the superfluous goop that often causes clumping. The hydrating beeswax formula is available in three different variations: lengthening and conditioning; volumizing, delivered through a zigzag brush; and a clear topcoat that doubles as a brow gel. LashControl Lengthening and Conditioning, and Volumizing and Conditioning 2x black mascaras, $25 each; and Clear Coat mascara and Brow Fix, $18; all at lashcontrol.com. Use code “TIMEOUTNY” for free shipping through April 30.

Trend watch: Mascaras with unique applicators

The brush heads and packaging of these mascaras simplify the process of defining your lashes.

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We’re always looking for innovative beauty products with cool packaging, and these mascaras are the latest to catch our eye. Features such as CK One Color Cosmetics’ retractable brush head, LashControl’s squeezable tube and Sonia Kashuk’s built-in comb make the application process easy. Look for these items at NYC stores such as Target and Ulta.

Follow Cristina Velocci on Twitter: @cvelocci

Follow Elizabeth Denton on Twitter: @elizabethann1

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