The Hundreds

NYC skater boys have a new sweet spot to load up on fly gear since this West Coast brand has made its New York debut. This “two-part lifestyle project” consists of both a clothing label and online magazine that draws inspiration from Southern California street culture: More specifically, it’s a hodgepodge of skateboarding, surfing, punk and hip-hop. The interior of the shop is unexpectedly dapper with dark wooden floors and black leather displays, reminding us more of a midtown banking office than SoCal. Inspect the loot to discover bold-hued suede-and-canvas high-top sneakers ($74), graphic-printed sweatshirts ($54–$89) and trucker hats in a kaleidoscope of colors ($28–$45). There’s also a nice denim selection, with jeans offered in an array of cuts and colors ($79–$124).