Tamashii Nations' new Times Square flagship store is a collector’s dreamscape

Sightseeing in New York is a favorite pastime of tourists—and what goes hand in hand with taking in the sights? Shopping. With so much to see and do in Times Square, you’ll want to make time to stop by Tamashii Nations' newly opened U.S. flagship store right beside the Time Square American Flag and right underneath the Netflix Billboard—you can’t miss it! Take a peek in the window and you'll see full scale statues of some of your favorite characters, which is sure to entice you to want to take a step inside. “Tamashii” translates to “soul” or “spirit” which is what the brand infuses into each figure they make. Inside the impressive, large-scale space, you’ll get the chance to see in-store only exclusives and browse new products. 

As a premium collectibles brand under Bandai Namco, Tamashii Nations brings characters from iconic anime, tokusatsu and pop culture franchises to life through meticulously designed figures known for their dynamic sculpting and advanced features. Enjoy the thoughtfully curated store and lookout for how to participate in upcoming events where you can take photos with your favorite costumed characters (like Pac-Man) and receive special access to collaborative items with an in-store purchase. The new Tamashii Nations store is bringing the best of Japan’s collectibles to Midtown. Within every corner of the space you’re sure to see a new figure to commemorate your trip to the city. Here are five reasons why you should beeline to the new Tamashii Nations store in Times Square. 

It’s the perfect group or solo activity 

While the flagship is in the middle of Time Square, it’s even easier to locate than you might think—plus, going with a group of friends can elevate your experience even more. Anime fosters one of the most fun communities across the globe and the Tamashii Nations store is the perfect place to explore your interests in different anime series and meet new people. If you’re more of an introvert, the store has so many figures, collectibles and more to explore for any solo activity. There’s tons to explore within the flagship as well as the opportunity to find yourself in a community of like-minded people through upcoming events. 

Experience an immersive space 

The new flagship store is a place where anime fans can come to look through an array of Tamashii Nations' offerings. The space serves as an immersive look into the Tamashii world that can transport you into the work of your favorite characters. Shopping here is as much about exploring as it is acquiring, and gives you the opportunity to learn about your favorite series or game through a wide range of figures and collectibles. 

Receive promo items with in-store purchases

Collecting figures has become a growing hobby in the anime fanbase and Tamashii Nations offers a handful of ways to expand your collection. Your favorite anime or show might have a figure you’ve been looking to snag and Tamashii Nations is the perfect place to find it while receiving a special promo gift (with any in-store purchase), making finding your missing piece even more rewarding. With a sizable offering of exclusive pieces, getting a collectible alongside a purchase is a win-win. The store has tons to explore across every niche of the anime world and all its vastness, so there’s definitely something for everybody. 

Get into the convention mindset year round with your favorite characters 

Whether you’re touring with a group of friends or going solo, the large statues—or the occasional costumed character—are yet another great way to commemorate your visit to the new flagship store. This space brings the convention experience right to Times Square and is sure to be a hotspot during convention season when AnimeNYC and NYCC come to town. If you’re looking to get into the spirit of the season or just grab some pieces that reflect your favorite shows and characters, Tamashii Nations will have you snapping tons of photos, picking out which collectables you are your must haves and always wanting more. 

Shop exclusive figures and collectibles 

Your inner child will thank you for visiting the space, as the Tamashii Nations flagship store offers exclusive figures and collectibles only available in-store. Whether you’re traveling from far away or just looking for a local outing in the city, the flagship makes for a great first stop when heading to Times Square. Tamashii Nations' online offerings versus the goodies you’ll find in store present a vast difference if you’re a longstanding fan of the figurine company. Stepping into the brightly lit and playful space with unique products and displays is sure to be one of the highlights of travels. 

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