Swarovski (CLOSED)

Be sure to pack sunglasses on your next trek through Times Square: The sparkliest of sparkle palaces has taken root. The design concept, which first debuted in 2008 at the brand’s Tokyo flagship, uses textured walls with light-reflecting white prisms, stainless-steel- mirror finishes, LED lighting and two eight-foot-high crystal panels to create the illusion of wandering through a blingy forest. Once your eyes adjust, treat yourself to gold-plated, crystal-embedded bangles ($59 and up), a crystal-and-black-diamond cocktail ring ($300), or a pair of rhodium-plated pavé starfish earrings ($59). Dapper dons needn’t feel left out: The shop also shills stylish cufflinks ($70 to $90) and toastworthy stemware glasses ($390 for two).