Saturdays Surf NYC

With its scuffed wood floors and überchill vibe, thanks to reggae on the sound system, this surf shop feels oceans away from the hustle and bustle of Soho. Thankfully, you don’t have to spring for an actual surfboard ($600–$800) to hang ten. Simply grab an eye-opener from the no-frills coffee bar up front, which sells La Colombe espresso-based drinks ($2–$5). Head back through the long, narrow space to peruse the collection of casual California-cool staples for guys. We dig Saturdays’ terry-lined nautical striped hoodies ($135), The Stronghold dark-rinse jeans ($245–$290) and preppy Spring Court tennis sneakers in a rainbow of colors ($75). Even the small accessories section encourages a sort of beach-bum sensibility, with RAEN Optics sunglasses ($99–$145) and Baxter of California men’s skin care and shaving products ($8–$22). While Saturdays also stocks basic surfer accoutrements like Sex Wax ($2) for your board and watersport-friendly Vertra sunscreen ($25–$33), the spacious backyard, where a laid-back crowd soaks up the sun on wooden benches, is the urban equivalent of catching the perfect wave.