Paige

When it comes to denim, former model Paige Adams-Geller knows her stuff. After spending years sporting denim in front of the camera, Adams-Geller uncovered the science to create the perfect fit. In 2005, she started her own line, which has grown to include a third NYC location in Soho. The sleek 1,800-square-foot boutique has high ceilings, exposed brick, and a handful of dresses ($169), skirts ($149), and denim ($198) and leather ($498–$690) jackets. But the real gem is the jeans collection, where you can expect diverse cuts in a plethora of washes. Our faves include semislouchy cargos ($169), super-sexy straight-leg styles ($189) and crazy-comfy jeggings ($148). Shorties will be delighted to nab Paige Petites, mommies-to-be can stock up on Paige Maternity, and dudes can snag PPD Jeans, including the ever-popular slim-fit jeans ($189) for guys who like a closer cut but feel trapped in a pair of skinnies.