Photograph: Virginia Rollison
Photograph: Virginia Rollison

After residing in Williamsburg for five years, women’s clothing designer Leila Shams (leilashams.com) made the move to Manhattan in 2012, simultaneously transitioning from a homeowner to a renter. “It was so hard to sell my last apartment—it took me two years because everything was fluorescent pink,” she says. That didn’t stop her from painting the columns in her new 1,800-square-foot pad with Rosco (rosco.com) black-light paint, however. “Every apartment I’m in looks similar,” she admits of her consistently neon-inflected modern decor. “It’s very girly, but not in a frilly or shabby-chic way.” Shams shares the space with her husband, ZocDoc (zocdoc.com) sales manager Brent Dougherty, and their Pomeranian puppy, Sydnie (named after Shams’s assistant). Their abode is featured prominently—along with her self-deprecating humor—on the reality series City Girl Diaries (debuting Sunday 21 at 9pm on Style Network), which follows Shams and four friends as they navigate life in NYC.

New York City apartment tour: Two-bedroom loft in Soho

Leila Shams, fashion designer and star of the Style Network reality series City Girl Diaries, gives us an apartment tour of her modern, clutter-free pad.

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Throughout several moves—most recently from Williamsburg to Soho—Leila Shams, fashion designer and star of the Style Network reality series City Girl Diaries, has kept her modern design aesthetic consistent. She largely eschews knickknacks, and invests in clean-lined furniture from West Elm, CB2, Kartell and Urban Outfitters.

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The Future Perfect 55 Great Jones St between Bowery and Lafayette St (212-473-2500, thefutureperfect.com)
“When I go in there I think, ‘I really want to be rich,’” jokes Shams of this avant-garde interior-design shop. “Everything is so bright, quirky and happy. I like that it carries small jewelry and big [furniture] pieces, and a lot of stuff is very nostalgic.”

Kartell 39 Greene St between Broome and Grand Sts (212-966-6665, kartell.it)
“I love anything clear—it just doesn’t seem bulky,” says Shams, who purchased her Lucite barstools from this Italian furniture company, known for its modern plastic designs.

White on White Locations throughout the city; visit whiteonwhite.com
Shams discovered this minichain, which sells budget-friendly reproductions of iconic midcentury-modern pieces, while walking by its Lower East Side location. “I just passed it one day and it was all this stuff I always wanted but could never afford,” she recalls. “It’s basically all knockoffs of [things carried at] that fancy place Design Within Reach (dwr.com), which is so not within reach—everything costs thousands of dollars.”

Follow Cristina Velocci on Twitter: @cvelocci

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