The best new stores in NYC

The streets of Williamsburg are kind of like a big-city version of high school hallways, places where fashionable folks want to stand out by any quirky means necessary. So it makes sense that PINTRILL, the two-year-old online shop that exclusively sells one-of-a-kind (and often damn funny) pins, landed in the ’hood for its first IRL store in May. The whitewashed storefront neatly displays hundreds of the small, sharp accessories, which range from crying-face emojis and rock-out fists to smiling turds and YEEZUS FOR PRESIDENT buttons. Best of all, they’re a measly 12 to 20 bucks a pop, so you can afford to make different statements throughout the week. 231 Grand St, Brooklyn (718-782-1000, pintrill.com)

Photograph: Jesse Hsu

Everything that this Philadelphia apparel and accessories company makes comes in neutral colors and touchable fabrics, so you can create a look that’s approachable and effortless, appropriate whether you’re in the coffeeshop, the classroom or just downing rooftop PBRs with pals. We were excited about its holiday pop-up at South Street Seaport, and now we’re super jazzed about its handsome permanent home in Nolita, which opened earlier this month and supplies no-nonsense dresses (all in the $100 range) and classic-cool tote and messenger bags ($30 to $258). 245 Elizabeth St (212-226-4619, unitedbyblue.com)

Popular e-tailer AHAlife, which boasts more than 25,000 products—a hodgepodge of knickknacks and home goods, made by designers and artists all over the world—built its reputation on its online shop and its app, which reminds you about birthdays, anniversaries and other big-deal dates. But we all know the best way to shop is to see the darn stuff in person. Enter AHA Front, the brick-and-mortar outpost that opened in Dumbo in May. The modern, clean-cut space rotates its stock regularly, which means you’ll be continually inspired to pick unique items like a lychee-scented black beaker candle ($59) or a handmade red-oak planter ($80) for that special someone. (But if you ditch the app, remembering your pals’ giftworthy big days is on you.) 147 Front St, Brooklyn (646-454-1110, ahalife.com)

Photograph: Ramon Pebenito

TOTALLY CLEAN. SUPER GOOD. ABSOLUTELY BEAUTIFUL: Since last month, these words have been greeting toxin-hatin’ makeup and skin-care fiends as they step inside this mecca to all things beautifying. And the Nolita newbie means business when it comes to purifying your skin; it has a list of 23 ingredients that absolutely can’t be sold in its products. So if you’re not feeling, you know, super good, Credo’s 100 percent natural cosmetics will get you there. (And the goods won’t slay your bank account either: Cleansers, for instance, go for as low as 10 bones.) 9 Prince St (917-675-6041, credobeauty.com)

Photograph: Jane Kratochvil

This West Hollywood–based outlet’s first NYC store specializes in womenswear that’s neutral and comfy enough for everyday use—with just enough funkiness to separate you from the crowd. Pick up Daydreamer faded Rolling Stones tees ($92), floral printed silk shorts from My Sunday Morning ($175) or pairs of color-popping shades by Wonderland ($156 to $189). The Nolita location also has plenty of home goods with a similar aesthetic, like a candle poured into a vintage coffee can by Topanga Candle Company ($78 to $299). 262 Mott St (212-775-8244, tags.com)

Housed in a beautiful Upper East Side town house, the flagship location of Ashley and Mary-Kate Olsen’s 10-year-old label, the Row’s spring and resort fashion collections will have you picturing yourself poolside—whether you end up throwing down for one of the effortlessly timeless, flowy pieces or just imagining yourself in one. Yes, the prices from the one-percenter brand ain’t cheap—stretch-leather leggings can go for about $2,000—but the elegant, minimalist digs are worth checking out if only to get a taste of upper-crust New York. Inside the classic yet modern showrooms, you can peep meticulously presented dresses and shoes, for sure, but also high-end furniture (some are from the twins’ abodes) and even a Jean-Michel Basquiat painting. 17 E 71st St (212-755-2017, therow.com)

Photograph: Francois Halard / Courtesy The Row

With its weathered wooden floors and a rotating selection of artisan-crafted coats, bags, wallets and unique art, the Orchard Street location of this online shop has a leisurely, Sunday-afternoon-at-the-market vibe. Ladies can pick up a cognac suede drawstring backpack by All Tomorrow’s Parties ($303), while rugged yet fashionable guys can walk away from the six-month-old space in a pair of velvety-soft tan suede Hudson Swathmore boots ($209). 90 Orchard St (917-388-1556, tictail.com)

Photograph: Courtesy Tictail Market

Want to make your pad feel like a blast from the ’50s-through-’70s past? Owner Allegra Muzzillo, who used to sell her vintage-furniture and decor finds at Brooklyn Flea, has you covered. Her three-month-old Greenpoint design studio sells rare finds like a radiant-orchid cocktail table ($50), a brass-teardrop lamp ($200), color-popping prints ($40 to $250), eagle-head bookends ($195) and a bamboo swivel chair ($115) at reasonable prices that put those upstate antique shops to shame. 77 Franklin St, Brooklyn (917-482-4071, youandyoursfinevintage.com)

We love us some Cali bashing as much as the next staunch New Yorker, but we’re stoked that this boutique, which has eight stores in the Golden State, finally made a stake in NYC. Planet Blue boasts an abundance of beach- and festivalworthy threads in a space that’s inviting and chill (think tie-dyed walls and dressing rooms decorated with dream catchers). Duck into the month-old shop to pick up flirty-fun outfits from the chain’s private line—deep-V rompers ($138) and playsuits ($135)—as well as shell-adorned bikinis from labels like Indie+Wild ($104). 191 Lafayette St (646-546-5498, shopplanetblue.com)