British model, television host and all-around It girl Alexa Chung is revered for her tomboy style and signature cat-eye makeup. Achieving the latter is a cinch, now that she’s teamed up with eyecentric cosmetics brand Eyeko to create this limited-edition duo. The tube—illustrated with Chung’s whimsical doodles—contains a felt precision-tip liquid liner and a lengthening mascara, which delivers conditioning keratin, ginkgo biloba and shea butter (plus waterproof pigment) via a fat bushy brush. Eyeko Alexa Chung Eye Do mascara and liquid-liner set, $40, at Sephora, locations throughout the city; visit sephora.com
There are tons of celebrity fashion lines, fragrances and cosmetics brands out there, but a handful of new beauty collaborations from boldfaced names has recently caught our attention. Among them are Alexa Chung’s cat-eye kit for Eyeko, Nigel Barker’s NYC fragrances for Demeter, Rihanna’s Viva Glam lip products for M.A.C. and Gwen Stefani’s nail polishes for O.P.I. Find the goods at NYC stores such as Henri Bendel, Sephora and Ulta.
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