Muji

This Tokyo-based line with a cult following (mujirushi ryohin means “no-brand quality goods” in Japanese) specializes in deliberately unflashy housewares that design purists adore for their simple aesthetics and smart, streamlined packaging. The 3,200-square-foot shop will win over local conspicuous consumers with its utilitarian-looking shelves ($14), sofas ($265) and steel chairs ($112).