Miomia (CLOSED)

As much a destination for guys as for girls, Williamsburg’s Miomia (formerly MirrorMirror) draws a crowd with its ultraclean, minimalist decor and chic, gender-neutral skin-care lines such as Brave Soldier and Malin + Goetz. The ample stash of cosmetics, on the other hand, is gloriously girly: The range includes innovative lines like Hakansson, Jelly Pong Pong, Tarte and Julie Hewett, whose red lipsticks work with almost all skin tones.