Make Up for Ever

Considering that this cosmetics company launched in 1984 to fill a gap in the theatrical-makeup market with its long-wearing products, it should come as no surprise that the brand is a favorite among Halloween devotees. The brand is all about glammed-up ghoul transformations, but they can create almost any style you want. Full-face makeup looks range from skeleton and devil looks for guys ($60) and witches and candy skulls for girls for girl ($60).