John Varvatos

Rock-fashion god John Varvatos offers dudes a chance to be stylish without all the fussiness of some European and classic American lines. Relaxed yet sharp, his designs favor that distressed vintage look, drawing inspiration from the best-loved garments of unruly guitar-slinging types. His bi-level Soho establishment shows off his wares nicely, mixing the minimalism of high fashion with the richness of rock & roll.