Jellio Design Lab (CLOSED)

Having founded this whimsical home furnishings brand in 2005, former advertising executives Mario Marsicano and Chris Lenox open their first store inside Brooklyn design shop SFDS. Inspired by relics such as Lite-Brite, yo-yos and Nerf balls, the guys design imaginative products that tap into childhood nostalgia. The minimalist showroom is brightened with Jellio’s lights ($60–$6,500), seating ($650–$1,200), tables ($450–$900) and wall decor ($375–$2500). Add some sweet touches to your abode with lollipop-shaped headboards ($900), cupcake tables ($750) and sugary button benches ($1,200).