Four years ago, Sam Ahmad decided to ditch his lawyer past and open a store selling quality furniture at reasonable prices. Ahmad keeps prices down by buying from up-and-coming manufacturers, and he refuses to buy a sofa that won’t fit through the narrow hallways of brownstones. Look for what he calls “modemporary” designs—a combination of modern and contemporary styles—and take him up on his promise that you can furnish an entire one-bedroom apartment here for less than $4,000.
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