Free & the Brave (CLOSED)

Owner Bethany Mayer brings patriotic pieces to the Paramount Hotel with this nature-inspired boutique, featuring a wall of windows and big green plants scattered throughout. Mayer is the owner of Montauk’s Surf Bazaar (thesurfbazaar.com), and her success in the Hamptons led her to open this hotel shop. Look for American-designed men’s ($59–$450) and women’s ($58–$898) clothing, accessories ($24–$700) and home goods ($28–$500). Highlights include Suno floral dresses ($696), men’s vintage Levi’s embroidered jackets ($310), Frends rose-gold earbuds ($99) and Lostine oak cutting boards ($135).