Faded Royalty (CLOSED)

This menswear label’s name comes from the British term for the youngest son of a king, who will never take on the title himself. That’s how creative director Roc Giordano feels about his three-year-old brand, which he acknowledges may not take over the fashion industry—but he hopes it will at least make a dent. We think he’s off to a good start with his first NYC store, hawking unique, affordable street duds, including hats ($25–$35), shirts ($25–$40) and baseball-style jackets ($50). Standouts include T-shirts with vintage-fabric square pockets ($28), Hawaiian-print caps ($35) and short-sleeve button-downs ($65).