Get that Saint-Tropez look without ever leaving the Upper East Side at Crémieux's Madison Avenue store. After stints in Soho and Hudson Yards, the American outpost of the luxury French menswear company has now relocated to Madison Avenue (enter at 16 East 60th Street). Shopping there offers exquisitely tailored clothing, of course, but also an experience.
The store's design is intended to evoke the ambiance of a French Riviera boutique, providing an opportunity for Creative Director Stéphane Crémieux to engage with clients and share his insights on contemporary menswear style. Expect to see a blend of vintage and modern aesthetics, incorporating wooden shelves alongside brass racks and glass elements. Curated vintage pieces, such as haberdashery cabinets sourced from Paris and London flea markets, add a retro charm, while accents of Crémieux's signature navy blue reflect brand's ethos, the company explained in a statement.
There's even a custom bar and a dedicated made-to-measure area where shoppers can have clothing tailored to their individual tastes.
In terms of pricing, shirts range from $225 to $995, while trousers are priced between $300 and $700. Deconstructed blazers cost $1,000 to $4,500, while lightweight outerwear is priced between $1,400 and $2,500.
"Through this new destination, that blends fashion and hospitality, we aim to present the finest aspects of our brand to the American market by recreating the intimate atmosphere of our European boutiques and providing the highest quality standards, which have always motivated us," Stéphane Crémieux stated in a press release. "The showcased collections are produced 90% in Europe, with the majority of our fabrics meticulously sourced from Italy and England."