Burton (CLOSED)

Vermont-based snowboard company Burton's 4,600-square-foot celebration of winter is smack in the middle of Soho. Get stoked for the cold by browsing parkas, boot bags and graphic snowboards, including the Anything's Possible ($500), which bears a design by pro-boarder Shaun White. A special fitting-room, chilled to below zero, allows shoppers to try out the protective properties of Gore-Tex gear like the men's camo AK 31 jacket ($460) and ladies' microfleece layering pullovers ($65). For nonoutdoorsy types, there are plenty of slouchy sweatshirts and tees for lounging around the lodge.