Betsey Johnson has been outfitting the girliest of girls in party frocks for more than 40 years. And though it’s hard to definitively pinpoint her appeal—is it Johnson’s eccentric style or the clothes themselves?—the designer must be doing something right. This 1,000-square-foot store is painted bubblegum pink and stocked with Johnson’s latest collection of feminine-yet-edgy apparel and accessories. Impulse purchases live by the cash register, where you can pick up tights (floral, fishnet, checkered and solids) or press your nose to a case of jewelry: Stud earrings start at $25; a more elaborate necklace, constructed with jumbo pearls, rhinestones and charms, might cost $150.
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