This rustic subterranean boutique’s decor, merchandise and name draw inspiration from a well-known 18th-century New Hampshire textile mill, recalling the days when utility and durability were synonymous with a certain brand of rugged American style. You’ll find the types of clothes you could wear to chop down a tree and then seamlessly blend in at a loft party. Seven jeans styles (manufactured locally using Japanese denim) are stocked year-round, along with seasonal items like plaid wool scarves and vintage cowboy boots. Co-owners Kenji Kawasaki and Hideya Sagawa are all about natural materials—they once dyed T-shirts using water from a leak in their studio.
Time Out says
Details
- Address
- 96 Orchard St
- New York
- Cross street:
- between Broome and Delancey Sts
- Transport:
- Subway: F to Delancey St; J, Z, M to Essex–Delancey Sts
- Opening hours:
- Mon–Thu noon–7pm; Fri noon–8pm; Sat, Sun noon–6pm
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