Chubby Mary's Hero Shop (CLOSED)

The owners of the wildly popular Artichoke pizzeria take on Italian heros with this East Village sandwich spot, located next to their original slice joint. The menu is stocked with old-school subs, like a meatball hoagie with peppers, onions and provolone, and fried eggplant on a roll with gravy and ricotta. An oversize portrait of Rocky Balboa gazes upon diners munching at the room's standing-room-only counters.