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Over the past decade, New York Nico, the online personality and filmmaker who constantly champions New Yorkers while showcasing snippets of city life, has become synonymous with the attitude and style that makes our town cool.
If you've been meaning to up your fashion game and mimic New York Nico's own vibe before the end of the year, now is the time: this Saturday, December 7, the star is opening up his closet to the masses, letting all shop for items straight from his wardrobe.
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From 12pm to 6pm, head to Shopify at 131 Greene Street in SoHo to browse through Nico's collection, which will include plenty of brands from New York entrepreneurs, including Aaron Wiggs, Eric Emanuel, Greg Yuna, Jaeki Cho, Nolita Dirtbag, Neighborhood Spot and others.
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The pop up event will include free pizza, cookies, hot cocoa and a potential surprise appearance by a certain bearded celebrity (no, not Jacob Elordi). This is the perfect event if you've been meaning to discover cool, under-the-radar New York brands expertly curated by someone with boots on the ground, knee-deep in New York culture.
Do try to get the early: the first few people who get in line will receive an old-school style skeleton key made from a NYC subway token, courtesy of Greenwich Locksmiths.
Bonus points: the entire event benefits a great cause: all money raised will be used to buy toys for children's hospitals as well as Sugarplum Sled, an organization that purchases gifts for low-income New York City students and their families.
You can RSVP to the event here.