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By the end of the month, New York will be home to a fifth PopUp Bagels location, this one at 7 Penn Plaza right by Penn Station in midtown Manhattan.
The viral sensation—already boasting addresses downtown, on the Upper West Side, on the Upper East Side and Long Island—has been quickly and steadily expanding since debuting its first NYC location back in April of 2023.
The new midtown destination will be serving the same menu on offer at other PopUp Bagels spaces across town: plain, poppy, everything, salt and sesame bagels meant to be ripped and dipped into your choice of schmears, including the popular scallion cream cheese, specialty butter, plain cream cheese and more.
In addition to its loyal fanbase online—folks who have been singing the praises of the Connecticut-based business since it first launched as a pandemic project by one Adam Goldberg in his own backyard—the company has clearly garnered recognition across the local culinary world. In the past few years, PopUp Bagels has collaborated with the likes of Dominique Ansel and iconic brand Cup Noodles to offer unique gastronomic creations to the masses.
But back to the bagels: while many absolutely love the baked goods that PopUp sells, others consider them too far from what an "authentic" New York bagel should look, taste and feel like. Those critics aren't exactly wrong: PopUp Bagels' creations are smaller than what New Yorkers are used to. They are also crisper and feel more like a French baguette than the sort of more dense local creations that everyone is used to.
There's more: the bagels here are sold unsliced and meant to be "ripped and dipped" in whatever schmear you choose to order them with, which sounds like actual blasphemy.
And, yet, it works: the line outside each one of the stores come the weekend are astounding and the business clearly keeps on growing.
At this point, whether PopUp Bagels is one of the best bagel shops in New York is beside the point. All you have to know is that the bagels served on site are, indeed, delicious.