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Whole Foods Market is doubling down on downtown with two new Daily Shop locations set to open soon in Manhattan. Designed for fast-paced urbanites who still crave their organic greens and artisanal cheese, these scaled-down versions of the grocery giant are packed with local finds, cult-favorite products and convenience-driven perks.
The first to open is in the East Village’s StuyTown development on May 14 at 409 East 14th Street, with a second location arriving in Hell’s Kitchen on June 4 at 301 West 50th Street. At just 10,000 and 8,500 square feet respectively, these stores are a fraction of the size of typical Whole Foods—but promise a full-flavored shopping experience. Both locations will host their grand openings at 8 am, offering free coffee, breakfast bites and limited-edition tote bags to the first 300 customers.
New Yorkers can expect a curated mix of more than 400 local products from beloved brands like Mimi Cheng’s, The White Moustache and Mill Hollow Maple Syrup. There’ll be picnic-ready prepared foods, new summer bakery items like strawberry cherry pistachio crumble pie and a drool-worthy cheese selection spanning everything from Cowgirl Creamery to imported Italian wedges.
The StuyTown shop also features a Juice & Java café, slinging smoothies, sandwiches and sweets. And on opening day, Whole Foods Market will award Harlem-based Uncle Waithley’s a low-interest Local Producer Loan to help the small-batch ginger beer company scale.
Both stores mark the continued rollout of the Daily Shop concept, which launched on the Upper East Side last fall. Alongside their sleek aisles and grab-and-go meals, the new shops underscore the grocer’s local commitment, supporting nonprofits like The Bowery Mission and donating to Hell’s Kitchen Farm Project. And with both addresses set in neighborhoods known for vibrant weekend foot traffic and bustling local street fairs, these mini markets are well-positioned to become essential pit stops for your next picnic, park day or stoop party.
Prime members will get to enjoy their usual perks, including extra discounts, palm payment via Amazon Oneself and app-based checkout, making it even easier to pop in, stock up and keep moving.