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Macy’s Herald Square is about to spring to life with its beloved Flower Show later this month with help from YSL, Lego and other brands—and you’ll get some floral freebies this time around.
On view from April 27 to May 18 (three weeks this time), the 2025 Macy’s Flower Show will present what it calls “surrealist gardens and mesmerizing floral displays” with work by ManscapersNY and fresh flowers by The Bouqs Co. and a first-ever “Macy’s Bouquet of Deals.”
“We believe in bringing events to life in our stores and this year’s 50th Macy’s Flower Show is a breathtaking example of that commitment,” said Sharon Otterman, Macy’s chief marketing officer, in a statement. “We create spectacular experiences throughout the year and transform our iconic Herald Square flagship into an immersive destination that inspires and delights. This spring we will welcome more than one million customers to Macy’s Flower Show to experience wonder and joy that only we can deliver.”
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Here’s what to expect this year.
An immersive, scented floral walkthrough by YSL with gorgeous freebies
An immersive experience, “YSL Beauty Art of Flowers,” will encourage you to embrace your own transformation and freedom as you experience a “powerful landscape, complete with innovative metallic codes,” leading from the store’s entrance to a pop-up boutique. YSL Beauty’s new and first-ever alcohol-free citrus floral scent, Libre L’eau Nue, will first be represented in a bouquet of lavender and golden orange blossoms, followed by its other scent, MYSLF, which will be showcased with ferns and geraniums. Then, you’ll experience Y, with aromatic sage and beaming blue geranium flowers. It’ll all lead to a boutique, where you can interact with YSL Beauty’s new Loveshine Plumping Lip Oil Gloss. Then you can get your own bouquet of lilies and a couture personalization exclusive to Macy’s Flower Show, onsite bottle engraving and watercolor art and limited-edition flower charms.
An intricate installation by Lego
Lego, which now has awesome botanical kits, will showcase its incredible blooms with its own floral-inspired display, mosaic wall, flower carts featuring Lego Botanicals and a brick-in-hand build experience, called “Build-a-Bloom,” on certain days (to be announced later).
A gorgeous tulip wave
Holland America Line will create a wave-inspired tulip garden through Macy’s, inspired by colorful spring tulip fields.
A limited-edition Flower Show Collection
You can grab merch from this year’s show across collections, including home goods, jewelry and sleepwear, as well as collaborations from brands including Kendra Scott, MarieBelle and Lovery. The limited-edition collection can be purchased in-store in select Macy’s locations nationwide and online at macys.com. Additionally, on select dates during the show’s three-week run, customers will be able to shop featured products and receive exclusive gifts with qualifying purchases from brands including Karl Lagerfeld Paris and The Bouqs Co.
And Macy’s “Bouquet of Deals”
Starting April 27 and running through the duration of Macy’s Flower Show, there will be daily specials and on-trend product releases on macys.com and on the Macy’s app.