This giant rainbow figure is adding a burst of color to Fifth Avenue

Luxury designer label Louis Vuitton is promoting its Men’s Spring/Summer 2019 collection in a big and very bright way.

If you happen to pass the brand’s Fifth Avenue store (1 E 57th Street), you can't miss the massive well-dressed, rainbow figure displayed on corner of the flagship.

The stunning facade is inspired by Virgil Abloh’s first collection as the Men’s Artistic Director for Louis Vuitton and pays homage to a childhood favorite: The Wizard of Oz. The windows of the storefront stick to the same theme with fields of flowers and the familiar yellow brick road included in the showcase.

Somewhere over (or, er, within) the rainbow, big spenders will find bold prints and bright-hued garb and leather goods for the upcoming warmer months. But if you’re searching for courage, a heart, a brain, or a way home, well, you’re on your own, kid.

Photograph: Courtesy Louis Vuitton/Ricky Zehavi